Pizza Hut Case Study Essay Example for Free

Pizza Hut Case Study Essay Create awareness for the introduction of the new pizza crust ‘Freshizza’, highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise, unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza Hut in the past. In the course of product development, Pizza Hut had commissioned research to evaluate the proposition of ‘Fresh’ among consumer focus groups. The key findings here revealed that ‘Freshness’ in the context of Indian bread (chappati’s) implied kneading fresh dough daily. Consumers preferred chappati’s made from freshly kneaded dough as they were softer and tastier than those made from two day old dough. This was unlike the perception on pizza’s where ‘Freshness’ was only understood as a piping hot pizza. Strategy The PR programme decided to use both the insights gained from the commissioned research, to present an all new pizza crust and focus on leveraging editorial opportunities to create awareness for freshness and differentiate the product on taste. In order to add credibility to product claims and influence media on the freshness of the product, PR Pundit considered it vital to get a leading food critique to endorse the product. Through dialogue and product sampling, the PR programme earned the support of India’s leading food writer Rashmi Uday Singh, a lady whose name is synonymous with good food in India, to demonstrate the freshness of the Pizza Hut’s pizzas, through a unique ‘Freshizza Cookery Show’. The Challenge The challenge was to garner media support to create awareness for freshness and differentiate the product on taste. CASE STUDIES Execution Tactics. The PR Campaign was conceptualised to create a dramatic launch to highlight the freshness of the product, while subtly suggesting that the competition’s product is not so fresh. The PR Plan rolled out with a cookery show and food sampling at New Delhi’s oldest Pizza Hut, which received nationwide media coverage. The programme was extended to the keenly competitive markets of Chennai, Bangalore and Mumbai. In Chennai and Bangalore a photo call was created with the in-store presence of local celebrities to launch Freshizza, while senior management addressed the media on the process followed at each restaurant to prepare fresh dough for pizza’s. The Mumbai launch was timed to coincide with the introduction of the television commercial (TVC) featuring one of India’s top model – Malaika Arora Khan. Consumer media was invited for a preview of the TVC and to the restructured cookery show ‘Get Fresh with Malaika’ featuring the top model and Rashmi Uday Singh at a local Pizza Hut. This resulted in yet another nation wide photo opportunity. In Kolkata and Pune, consumer and city press were invited to sample the new crust, while a press release with attractive product pictures was issued in Hyderabad and Chandigarh. HINDUSTAN TIMES ECONOMIC TIMES CASE STUDIES DIVYA BHASKAR The ‘Freshizza Cookery Show’ was fashioned to demonstrate the freshness of the pizza crusts from Pizza Hut in the form of a cookery show. The delightful repartee of actor Zayed Khan (Bollywood celebrity and brand ambassador of Pizza Hut) and food writer Rashmi Uday Singh was appreciated for its uniqueness and provided a live and interactive demonstration of the dough preparation process – from the blending stage to the final pizza making for the media. The sight of the duo rolling out fresh pizza crusts made for a perfect photo opportunity. Freshly baked Freshizza’s were served to the media for sampling In Mumbai too, the entire dough making process was recreated with the new face of the Freshizza campaign -Malaika Arora Khan paired with food writer Rashmi Uday Singh on the ‘Get Fresh with Malaika Show’. The launch was followed up by special Freshizza deliveries to key media offices to ensure broadest possible reach. Results and Impact. The launch events at the four major cities of the country received an enthusiastic response from nearly 150 journalists. The photo opportunity made it possible for product and brand to be carried across all major print, electronic and online media in India. In less than two months of the launch, one out of every four customers at Pizza Hut had tried out Freshizza, i. e. almost half a million customers have already sampled the product and the growth of sales grew by about 12–15 per cent per restaurant.

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Throughout history the human race has sought forms of entertainment. Whether it be in the form of a simple game, a grandiose tournament or a simple play production, we have always sought to entertain ourselves. In recent years as the film industry has continued to grow and evolve a new genre has emerged the mainstream popular culture. One big idea changed the course of a genre and an entire Industry. That would be comic book movies. The first moderately successful Marvel film was X-Men, this was the first time that the superhero genre made a successful transition from the comic book to the silver screen. It was a movie that was enjoyable not only just for fans but for non-fans of the comics as well. X-Men was released in 2000, the budget for the film was $75 million, which is incredibly lowed compared to the average movie budget which is between $120-200 million these days. The Box office total for the film was $296,339,527, which back in 2000 would have been a rather respectable box office take. Something to keep in mind about this movie is that the computer generated special effects that are so common in movies today, were rather under developed, which would lend to the smaller budget as well as the more practical effects that are featured in the movie. This is also why the film feels rather bland when one goes back and watches it now, there was a lot of walking and talking in this film, not much action. http://en.wikipedia.org/wiki/X-Men_film http://en.wikipedia.org/wiki/List_of_Marvel_Comics_movies Prior to the X-Men movies though there had been three other Marvel movies that had been released, however all three could be deemed failures. The three films were the 1989 The Punisher, which was actually released directly... ... the Guardians of the Galaxy in August, and the Avengers 2 in 2015, followed by Ant-Man. Marvel has also made a deal with Netflix to create four shows based off their characters to be released in 2015, starting with Daredevil, which is a major slap in the face to 20th century Fox who previously owned the rights and I love it. The awesome part is that these shows will take place in the established Marvel Cinematic Universe, then the four characters are going to come together into a mini series called the defenders which is comparable to the avengers. This just goes to show how this idea of the shared universe has spread beyond just the cinema now, but to television as well, and not only just television but online movie streaming. These shows will never actually be released on television, but purely on Netflix. Which will be a massive boost for Netflix and for marvel.

Define and discuss what is hearsay, what is not hearsay, and some common exceptions to the hearsay rule

Hearsay is a testimony given in which the witness does not directly hear or experience what he or she is giving testimony to. In that case, the testimony being declared is hearsay because what is being asserted was not experienced first hand by the declarant, and therefore cannot really testify if it happened or not because the information came from someone else. This brings complications because the original or first-hand witness is not present in the court, and thus, cannot be cross-examined, or thoroughly scrutinized. For this reason, hearsay is generally unaccepted as evidence in the US court system, especially in criminal cases.But as with all rules, there are exemptions to it as well. There are instances when hearsay is the only way to present a certain piece of evidence. For example, if the original witness has passed away, then presenting hearsay testimony is the only available course of action. In this case, the court must consider the hearsay evidence Some common exemptions are dying declarations or a statement made while the person is dying; declarations against interest or when the person testifies to something that may cause some negative effect on the witness. . How has the Crawford vs. Washington case impacted the admissibility of hearsay evidence in criminal trials? The case of Crawford vs. Washington is a landmark court decision which necessitated the need redraw the rules guiding the use of hearsay evidence. The Supreme Court overturned the decision of the Washington Supreme Court and upheld the decision of the Washington Court of Appeals to reverse Michael Crawford’s conviction for assault and attempted murder against Kenneth Lee.The case revolved around whether Susan’s recorded statements in the police station would be admissible as evidence against her husband. Under court rules, spouses are not allowed to testify against their partner, without the express permission of the suspect, or if the spouse is the complainant in the c ase. In Crawford vs. Washington, the plaintiff presented the court with Susan Crawford’s testimony in front of the police; the defense argued that this evidence cannot be accepted because Michael, the suspect, cannot confront the testimony because Susan, as his spouse, cannot stand witness in his trial.The court denied the defense’s petition and accepted Susan’s recorded statement made to the police where she said that Kenneth was not holding a weapon at that time. This testimony shattered the defense’s not guilty plea by virtue of self-defense, and Michael was convicted of the crime. The element of hearsay in this case lies in the fact that Susan’s recorded testimony is presented by the police, and Susan cannot be presented in court to corroborate or refute the statement because as Michael’s wife, she cannot do so.In this case, the Supreme Court overturned the conviction because Michael’s right to confront the witnesses testifying ag ainst him was denied. Based on this, the Supreme Court decided to strike out Susan’s recorded statement, and thus, there was insufficient evidence to convict Michael, and he was exonerated. 3. Discuss some of the situations where the exclusionary rule does not apply, despite the commission of some constitutional violation by the government. The Exclusionary Rule holds that any evidence that is gathered through unlawful or unconstitutional means will not hold in any criminal trial.Particularly, any evidence that is gathered through self-incrimination under duress or ignorance, and unlawful searches and seizures will not be recognized by any criminal court in the United States. The Exclusionary Rule is one of the principal ways to enforce a system of checks and balances within the US court system. This prevents any abuse or misuse from taking place. This rule is the reason why police are mandated by law to inform suspects of their Miranda Rights, especially when they will be de tained and interrogated.If the Miranda warning was not explicitly given, then any statements made during the ensuing interrogation will not be considered by the court. Of course there are exclusions to the Exclusionary Rule as well. The Exclusionary Rule is very specific only in so far as establishing the guilt or innocence of the suspect is concerned. This evidence can still be presented in order to question the reliability or honesty of the defendant’s testimony. Another exclusion is called the inevitable discovery doctrine.This doctrine argues that there are some pieces of evidence, gathered though an unlawful search, that would have eventually been discovered by elements of the law in the normal course of their investigation. This assumption maintains that the evidence would have been found; and that it is only a matter of time before it is discovered. There are also many cases wherein the exclusionary law may be challenged, depending on the circumstances that led to the unlawful search. 4. Discuss the Fifth Amendment privilege against self incrimination and some of the various situations where it does not apply.The Fifth Amendment ensures the privilege of an accused to refuse to answer questions that might further incriminate or be used against him. This right can be invoked at any given time; during investigation, up until the final deliberation of the case. The Fifth Amendment can only be invoked during a direct questioning or interrogation. This right against self-incrimination protects the individual from saying something that might further damage his or her case. There are cases when the individual may choose to disclose what he or she knows about a particular case in exchange for immunity.The government often uses this to bait the â€Å"bigger fishes†, for example in a criminal ring or network. In order to gather valuable information that would lead to more indictments, law enforcers offer immunity against criminal persecution. They ma y also be entered into the witness protection program to ensure the witnesses and their families’ safety. 5. Discuss the four major tests that govern the admissibility of confessions in criminal trials. The Fifth Amendment prevents and protects suspects from making self-incriminating statements, and because of this, the US courts do not accept confessions at face value.Before accepting confessions as evidence in a court case, it must pass a four-pronged test made to establish if the confession was indeed given voluntarily; without threat or coercion of any kind. The first test asks whether the statement was given voluntarily or not. This establishes the circumstances surrounding the act of confession. The second determines if the confession was given in spite of being given the Miranda warning. This means that the confession was given in full deliberation, and acceptance of the consequences of his confession.The third test finds out if any sort of waiver was issued by the sus pect. Finally, the fourth determines if the waiver, if there is one, is clear and unambiguous, without any room for double meaning or misinterpretation. In this case, a waiver refers to a document or a recorded statement that certifies that the suspect is relinquishing his/her legal rights and is giving a full confession. However, this waiver presupposes a thorough understanding of one’s rights before these rights can actually be waived. If the suspect is not capable of such discernment, then the confession might be disputed. . How do some of the rules of evidence limit or even frustrate â€Å"the search for the truth? † Discuss the operation of these rules and their impact on â€Å"justice. †The basic prerequisite of any case is being able to present enough evidence to determine if the suspect is guilty beyond reasonable doubt. If the evidence fails to show guilt beyond reasonable doubt, then the suspect should be acquitted. In a criminal case, the prosecutor h as the burden of proof; meaning that the defense is not required to present any evidence if the prosecutor failed to make their case in the first place.As such, being able to present material evidence is important for â€Å"justice†. The problem is that sometimes, the rules governing the admissibility of evidence prevents the truth from coming out, and impairs the fair disposal of justice. However, it is a fair trade. The rules of evidence ensure that the rights of the accused are protected, even as the rights of the innocent are upheld. It is not foolproof, but it is the best arrangement that can be made under the circumstances; a compromise to balance the rights of everyone involved.

Strategic Plan, Part III Balanced Scorecard - 1355 Words

Strategic Plan, Part III: Balanced Scorecard Shannon Wilson BUS/475 July 10, 2014 Roberto Cordero Forward The document relates to the methods which organizations use in creating as well as executing methods. Specifically this document would discuss the method of balanced scorecard or BSC method which is extensively getting used by big as well as small companies. To elaborate the concept papers would cope with the use of the idea to the business design of an organization known as Ace Gym. As soon†¦show more content†¦3) Internal business processes Ace Gym can find out the functionality of its functions and procedures utilizing this scoreboard. Some of the main focus goals for the Gym would be: 3. A) in order to boost sales and enhance customer base the Gym would concentrate on upgrading its marketing methods by advertising in electronic as well as print media. 3. B) to be able to boost efficiency of its functions and reducing costs Ace Gym would concentrate to control on the needless operational expenses. A way of doing this would be motivating workers to work from residence. 3. c) Ace Gym would develop and create devices to evaluate and keep an eye on the workers efficiency. These devices could be a combination of fiscal as well as non fiscal structure of performance assessment. 4) Research and development Some of the important aspects concerning research and development are (Song Park, 2008): 4. A) Ace Gym would launch employee incentive and growth programs so as to keep its valuable workers. The main focus of goal would be to keep the turnover ratio per annum below 7%. 4. B) Ace Gym thinks that employee efficiency levels can be enhanced leading to accomplishment of overall organizational goals in case the objectives of people are achieved. 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